Prana Pacifico
CMS : WordPress
Completion : Ongoing SEO and content writing
Type Of Site : Travel, Sales.
NOTE: This business has since removed the site from server but I leave it here as a demonstration of the things I've done in the past. It happens:)
Prana Pacifico Eco Lodge and Retreats
Prana Pacifico is on the remote Colombian Pacific Coast near Nuqui and is nestled in one of the most biodiverse places on earth and has some world class surfing.
This area of the coast is not well served by information in Google and as such I thought I could help them.
What did I do for them?
Content Creation
I utilised my knowledge of keyword research and SEO to write articles on the area they are in to attract users and hence clients for their accommodation and retreat style services.
This entailed doing keyword research in Google (based on suggested search terms and related searches info in Google Search) to understand what people (largely tourists) were searching for related to the area.
It is obvious from the research that Prana Pacifico had a very good opportunity to take hold of some of the search results as for some results the information was old and not very accurate.
Based on this research I wrote 10 articles on the area. I will give you some examples at the end of this article.
Sales Funnel
I created several buttons which triggered enquiry forms. These were placed strategically in blogs with relevant content. For example, in the blog about 'Best places to stay near Nuqui' we describe Prana Pacifico accommodation as well as other options and in this we places a button which triggers a form which allows a user to enquire about booking a room.
Figure one below shows the button (created with standard HTML) and figure 2 below shows the Form which is triggered (created using Pop Up Maker and Contact form 7 plugins) and the fields which are required to make the enquiry. Enquiries are emailed to the owner who will organise the booking.
NOTE: One benefit of this is that there is no commission involved in getting leads like this as there are from bookin.com (at least 14% commission) for example.
Figure 1. Example of a button as part of a sales funnel style design
Figure 2. Example of a enquiry form triggered form which sends an enquiry to the be booked and paid for.
Measurement
The measurement of success of the blogs is being handled by Google Analytics and Google Tag Manager to track each time a form is submitted (Google Recaptcha to decrease the chance of bots submitting the forms). This will allow the owners to understand their conversion rate (users who translate to people who fill in forms).
These blog posts will take approximately 6 months to get to the full potential (close tot he amount of people they will be seen by based on its rank in Google Search results) but will rank in google within a few days.
Closing the loop
In the coming months I will monitor traffic on the site and use the measurement methods above to gauge which posts are most popular and which ones gain the most enquiries. Watch this space as I report back in several months time on the results of the blog posts in terms of page views and leads.
Examples of blog posts I wrote for Prana Pacifico