My content creation:

I blog over at betterdeveloperdocs.com on development topics. At this time this is mostly WordPress content as this is very popular on search engines like Google. The aim is to monetize this site so popularity is important in this regard. I follow a content creation methodology as per described on Income School who are professional content makers and masters in search engine optimization.

My development Interests

In a nut shell I am a full stack web developer with a particular interest in generating content and design that helps to create leads. This means that on top of being able to code in various languages I can also help you to generate traffic (with content and various SEO techniques) and convert that traffic to leads with sales funnel style design. 

Some specific technologies I work with and like are,

• - PHP frameworks (Silverstripe and Wordpress latest versions) as well as
• - PHP7 and MYSQL (phpMyAdmin and raw SQL where required)
• - front end technologies (HTML, CSS and jQuery javascript)
• - Optimizely (For A/B testing)
• - Hotjar for user testing
• - Google Search (for targeting content to search your clients search intent),
• - Google Webmasters (for implementing SEO techniques and understanding relevant keywords),
• - Google Analytics (for goal tracking)

You can view examples of my work with screenshots and explanations of particular points of interest or you can read more about my development techniques in this blog post.

I'm available for freelance web development, web design and written content creation work.

Contact Details

Email: hello@vinaylal.co

Location: I'm based in Queenstown, Otago, New Zealand.

Previous work history

Lead Developer (freelance capacity)

Tupperware NZL

Dates Employed:    July 2020 – Oct 2022
Employment Duration:    2 yrs 3 months

Tupperware NZL is the New Zealand branch of the world famous Tupperware brand. I was lead developer who worked on all aspects of the site but mainly coding cusomised solutions to their very specific business model and managing other developers who were involved at various times. Mainly the project was completed in WordPress Software.

Web Developer

Active Adventures New Zealand
Dates Employed:    Oct 2015 – Aug 2018
Employment Duration:    2 yrs 10 months
Location:    Queenstown, New Zealand

Active Adventures is a small company with a proven sales funnel relying on custom web development and a Customer Relationship Manager (CRM) to support its sales process.

Web Developer, Website Project Management and Sales

Xebidy Strategic Design (busines closed)
Dates Employed:    Nov 2014 – Oct 2015
Employment Duration:    11 months
Location:    Queenstown, New Zealand

I sold, project managed and helped to build websites. This means I meet with clients and discuss the requirements of their build. I got them to a point where they are comfortable that we can deliver their project and then I wrote technical documents for myself and other staff to execute the project.

Web Developer

Xebidy Strategic Design (business closed)
Dates Employed:    Jun 2014 – Nov 2014
Employment Duration:    6 months

Building websites with custom functionality and designs using, 

- Silverstripe PHP Framework (MVC), jQuery, HTML5 and CSS3

- Interacting with API's, eg Foxycart Shopping Cart (http://www.foxycart.com/)

- Incorporating third party shopping carts and payment software (https://www.braintreepayments.com/)

ACG YOOBEE School of Design

Diploma in Web Design
Field Of Study:    Web development
Dates attended:    2013 – 2014

This was an introductory course to web development and readied participants for a job as either a front end of back end developer. Largely we were taught front end and back end code and coding practices, database management and fundamental web design principles.

Marketing Assistant

Stray Laos and Thailand
Dates Employed:    Jan 2012 – Mar 2012
Employment Duration:    3 months
Location:    Laos, Thailand, New Zealand

Content provision for Coach Magazine (Stray Asia's soon to be launched magazine in SouthEast Asia), editing and finding awesome activities for our customers in South East Asia (SEA). 

Liaising with advertisers for Coach Magazine.